Sometimes You Just Need to Burn Down a House

Proving The Value of A Valve

Watts turned to Bolin when it needed to market SmartSense, its new gas connector, directly to consumers. Bolin’s challenge was to take a rarely thought about piece of hardware and make it a must-buy.

An Interesting Insight

In discussions with Watts we quickly realized the SmartSense gas connector could play a huge role in the safety and survival of a family. A new feature would automatically activate if the valve detected a potential threat. And, with just that information, we had an idea. This small, relatively inexpensive solution could prevent catastrophe – and in doing so, save lives.

Emerging From The Flames

Never an agency to walk away from challenge, we rigged our own head-mounted cameras and working with a local fire department, took our audience into a raging gas fire to experience its disorienting effects. In doing so we revealed a potential hidden danger of plumbing and demonstrated that installing a simple yet smart valve could be one of the most important things you ever do.

OUR ROLE

STRATEGY

Product Launch
Competitive Audit
Audience Segmentation
Brand Hierarchy
Brand Endorsement
Messaging Matrix

CREATIVE

Web Design
Collateral
Event + Trade Show
Photography
Video

MEDIA

Programmatic Display
Geofencing
Digital Video
Social Media

This is a unique website which will require a more modern browser to work!

Please upgrade today!