Bringing Three Dimensions to a Brand

Manufacturing + Production

Transforming a Brand in Multiple Dimensions

Stratasys came to Bolin for help. After a series of mergers and acquisitions, the organization was looking to unite all of its 3D printing operations under one, memorable newly-branded offering.

3D Printing- Reimagined

The new Stratasys identity included both a visual and verbal design language, which helped resellers, distributors, and regions around the world communicate with one unified master-brand voice. This new system included the development of a new set of brand guidelines, which included brand mark, type mark, typography, colors, patterns, photography style, and universal templates, which could be translated into various languages around the world.

A Journey Begun

With the new identity rolling out in all markets around the world, Bolin was then tasked with developing a strategic roadmap for digital transformation that would affect all areas of marketing from lead gen to reseller support programs to paid media to tradeshow support. A partial listing of our contributions can be found in the listing below.

Our Role

STRATEGY

Brand Strategy
Product Launch
Journey Mapping
Competitive Audit
Audience Segmentation
Brand Architecture + Rationalization
Messaging Matrix

Tone & Voice

CREATIVE

Personas
Logos & Icon Systems
Web Design
Packaging
Collateral
Event + Trade Show
Photography
Video
Naming

MEDIA

Programmatic
Mobile
Digital Video
Print

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