All Eyes on the Nature Island

Inspiring Adventurers

The Commonwealth of Dominica is an island nation nestled deep in the West Indies. It’s not the largest or most well known island in the area, but it is one of the most rugged. With Bolin’s help, Dominica wanted to entice active adventurers to visit The Nature Island.

Call of the Wild

To grab the attention of young adventurers, we engaged the help of young adventurers. We sent six influencer/creative teams to the island, challenging them to help us tell an authentic Dominica story. Returning with amazing, raw content, the teams then submitted their projects for online voting, sharing their films and enthusiasm for Dominica across all social platforms.

Content and Coverage

Run over two-consecutive years, the Dominica Film Challenge provided an amazing return on investment, garnering over 100M impressions. In addition to video footage, contestants also captured photographs and testimonials, which we later used to further captivate, inspire and motivate adventurers – bringing the exciting island of Dominica to life in a whole new way.

OUR ROLE

STRATEGY

Audience Segmentation
Messaging Matrix
Visitor Intercept Surveys
Annual Marketing Plans
Market Representation (North America)
Journey Mapping
Brand Strategy
Sales Management

CREATIVE

Logo/Brand Identity
Collateral
Event + Trade Show
Video
Naming
Web design
Made-for-TV Events
Partnerships + Sponsorships
Lead Generation Campaigns

MEDIA

Social communities
Influencers
Programmatic
Print
PR

 

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