Making Donuts More Magical

Making Taste Buds Tingle

Baker Boy® is known for its tasty treats. However, with the introduction of new donut-filling technology, our client had taken flavor-filled donuts to a new level and needed Bolin’s help in branding its innovative, crave-worthy creations.

Brand Beginnings

Launching headlong into our Distil process, we soon identified an appropriate archetype for the new brand and began the naming process. Thinking laterally, vertically, diagonally and in every other direction, we came up with a number of interesting names before landing on one that made so much sense – Magic Ring™.

Tasty Executions

Taking cues from circuses and side-shows of old, we developed a brand with a retro feel and modern appeal. With delectable images (taken in the Bolin Studio) and a bright, vibrant brand, we created a website and advertisements to grab attention, fuel desires and tempt even the most stubborn of taste buds.

OUR ROLE

STRATEGY

Brand Strategy
Product Launch
Audience Segmentation

CREATIVE

Personas
Logos & Icon Systems
Web Design
Packaging
Collateral
Event + Trade Show
Photography
Social Posts

MEDIA

Programmatic
Geofencing

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